Paid Search or Pay-Per-Click
What is Paid Search or Pay-Per-Click?
Paid Search also known as Pay-Per-Click is an advertising model by which you choose keywords you want your ads to show up on, create a budget, and start advertising within the search results. Usually found on the right hand side of a search result page, often found at the top as well. Here are a few examples:
Both of these instances are ads within Google’s Paid Search platform called ‘AdWords.’ In fact, it works from top to bottom, so the #1 position is U-Store-It, #2 Public Storage, #3 EIM Storage, #4 211 CSS, and so on.
So it starts at the top of the page and then continues onto the right side of the page.
Why do I need a paid search specialist?
Anytime I go and speak with storage owners individually or to a group at seminars I usually get the same reaction: the look on their face looks like they just sampled a sour candy. Why, often times because they’ve experienced Paid Search with the YellowPages who at the moment will sell anything despite not understanding the storage industry, or they tried Paid Search in-house. Paid Search’s success and ROI is a direct 1:1 ratio with Paid Search expertise. If you don’t understand conversion analysis, split-testing, quality score, landing page optimization, or any of the dozens of factors that goes into a successful Paid Search campaign then expect to pay a lot for every click. A specialist can take their knowledge of how the search engines rank and grade your campaign and give you the best shot at success by minimizing CPC (Cost-Per-Click).
Interested in what M4S can do for you? Feel out our free no-obligation proposal. Not good enough? We're currently offering a free 30 minute consultation with the head of our search marketing team.
Fill out the request for proposal form and select 'free 30 min. consult.'
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