M4S Blog

New Reporting System Coming Very Soon!

UPDATE: The new reporting system is now in place for all our ongoing search marketing customers as of 9/24/2010. You should receive your report emailed directly to you first thing on the 1st of every month. Your report will depend on what services you are signed up under, for our social mention reporting for example you'll need to be signed up for our Social Media add-on.

 

Well for my first entry in this new blog I thought I’d give everyone a sneak peak into some of the changes coming soon namely our new reporting system for our ongoing customers. In the past our reporting has been, well let’s be honest, lacking when it comes to being easy on the eyes. Those days are coming to an end. Our new reporting system that we’re currently beta testing with about 15% of our customers is a lot more comprehensive, has a greater number of visual aids in the way of graphs and charts, and comes in a friendly 1 PDF file instead of the 4-5 we typically send out.

 

Let me highlight a few changes...

Full integration with Google Analytics

Rather then exporting reports one at a time directly from Google Analytics we have integrated with Google using their API to our advantage and we’re able to produce complete analytical data all within one singular report. Using Google Analytics also gives us a level of verification or in other words some piece of mind for our clients as this is a 3rd party (Google) that is verifying our the reports we send out to you.

 

 

Social Media Monitoring

Our new system integrates fully with Twitter and Facebook to monitor your current social media interaction. At-a-glance graphs and stats will show the current reach your social efforts are getting. I strive day in and day out to maximize the ROI for my clients and this is just another level of tracking to show whether or not social media is right for you.

Rather then exporting reports one at a time directly from Google Analytics we have integrated with Google using their API to our advantage and we’re able to produce complete analytical data all within one singular report. Using Google Analytics also gives us a level of verification or in other words some piece of mind for our clients as this is a 3rd party (Google) that is verifying our the reports we send out to you.

 

 

What's Next?

I’m incredibly excited about this though it is still in the coding phase: new client center. Next year we will be implementing a web application where you can login to our website and see ALL of the reports in real time. No more waiting for the end of the month, if you have a meeting with partners or owners coming up there is no need to wait for us to generate a report for you, you will be able to create your own reports in real time at your convenience. Want to see reports over time, say what your site did over a 6 month period compared to the same time last year – not a problem. A few clicks and your report will be generated for you automatically.

Needless to say, it’s an exciting time at Denos Communications.