Posted by Mike Farley on January 31st, 2010
The storage industry has come a long way in the past few years in terms of how it views the internet as a marketing tool.
We went from seeing the internet as a small percentage of our marketing efforts to a major shift - moving marketing dollars from the more shall we say antiquated Yellow Page advertising to online avenues such as Google, Yahoo, Bing, and Yelp.Contine Reading »
Posted by Mike Farley on September 1st, 2010
Let me guess, you’ve decided to try out advertising on Facebook and Twitter, I mean it’s free right – why not give something for your manager to do instead of not renting units. Cheap shot, I know.
So you setup your twitter account and you ‘tweet’ about your latest special…over and over and over again. You setup your Facebook page and you make status updates of … that’s right, your latest special. PLEASE STOP. From the bottom of my heart you are wasting our space with your spam and your time.Contine Reading »
Posted by Amanda Medina on August 24th, 2010
As a self storage owner, operator, or manager, we know that the lien process becomes very tedious and sometimes problematic. There are so many precise steps and timelines you must follow in order to meet the requirements set forth by the California Business and Professions Code, and to ultimately avoid litigation of any sort. Luckily, the California Self Storage Association and a large network of self storage operators have been working towards legislation that will erase some of the steps in the lien process.Contine Reading »
Posted by Mike Farley on August 18th, 2010
Well for my first entry in this new blog I thought I’d give everyone a sneak peak into some of the changes coming soon namely our new reporting system for our ongoing customers. In the past our reporting has been, well let’s be honest, lacking when it comes to being easy on the eyes. Those days are coming to an end. Our new reporting system that we’re currently beta testing with about 15% of our customers is a lot more comprehensive, has a greater number of visual aids in the way of graphs and charts, and comes in a friendly 1 PDF file instead of the 4-5 we typically send out.Contine Reading »
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